Case Study - Thaler Metal Industries Ltd.

Because the primary goal is to get the designer to specify a Thaler product, the site makes it easy for the designer to do so. As you select a product line from the left side menu, you are shown what it takes to be "Thaler or Equal" -- that is, what makes a Thaler product superior to competitive products. This page also helps to ensure that when a Thaler product is specified it will be difficult for a contractor to select a different product in its place.

Action: Scroll down the page to review Thaler's competitive advantages for their line of Architectural Roof Supports. Then select Click Here to Review Products...
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